Is SEO still the best digital marketing strategy?

Is SEO still the best digital marketing strategy?

Even though it’s 2017, many business owners still don’t understand what SEO is and why it’s important. Considering how many different things they might have heard about SEO, ranging from good to extremely bad, it’s no wonder many business owners have doubts. If you’re a business owner, you need to put all of your doubts to bed and see it yourself why investing into SEO might be the best thing you could do for your business in 2017. The following are the main reasons why investing into SEO can guarantee you a business success.

Increasing returns

Every SEO-generated leads have a rate 8.5 times higher than the rate of direct mail or printed media. In plain words, chances of making a sale are much higher with SEO-oriented content on your website. The reason is simple: more and more people are using the internet to find products and services they’re interested into buying. Your reputation begins with your website, and even if the majority of customers don’t realize it, your ranking in search results will be a sign that your business is relevant.

Increased organic results

An organic search result comes from the people who’re looking for the content you might be offering. Keep in mind that more than 80% of people avoid clicking on paid ads. Instead, they go through the search results to find the wanted content. If your website appears at the top of search results, your potential customers may think you’re more credible compared to the other businesses. Professionals at seo houston tx understand that this method takes a bit more time, so they’re focused on creating quality content in order to generate interest from your website’s visitors.

SEO is cost-efficient

The proverbial ˝the gift that keeps giving˝, is one of the main reasons why every business owner has to consider investing into SEO. Even though you shouldn’t neglect other means of digital marketing (pay-per-click, social media, e-mail marketing), quality SEO can bring you the best return-on-investment rates in advertising. The main reason why SEO is so powerful is that it’s working for you for an indefinite amount of time. There are many websites on the internet experiencing a huge number of visits due to content created maybe even a decade ago.

It’s easier to connect with local customers

The vast majority of customers use mobile technologies nowadays, and most of them will look for local businesses, whatever the reason may be. No matter what kind of products or services you have to offer, SEO can bring you a lot of new local customers. Nearly 50% of mobile searches show local results, and it’s believed that this number is only going to increase in the future. With this in mind, you have to make sure to offer high-quality content on your website.

Professionals at SEO Houston understand that every business has specific needs and that it always requires a different approach in creating SEO strategy. Once you get recognized and acknowledged, your business will experience unbelievable growth. You can look for further information here (SEOS Houston SuperPages), and here (SEOS Houston Yelp).